15 Best Email Marketing Platforms 2026 Review & Comparison

Its drag-and-drop email editor is well-designed and simple to use. It suits businesses wanting to manage multiple communication channels in one place. MailerLite’s paid plans for email marketing start at just $9 per month.

It helps you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Once you’ve got the basics down, open your email marketing software and create your first campaign.

If you’re in B2C, it might not make sense to send to people’s personal inboxes while they’re at work. And by email marketing 11am they’ve already cleared out their morning inboxes. Otherwise, your message gets buried in someone’s crowded inbox. And the newsletter got 15,744 clicks. But you can also use a straightforward intro that previews what’s coming next.

Brevo Formerly Sendinblue – The All-In-One Communicator

(This is where having a contact CRM database that works with your email marketing tool comes in handy as it stores information like this about your contacts.) Typically, contact lists are segmented by demographic information like age and location, as well as customer information like lead score and purchase history. Build your list organically — however slowly — and you’ll reap the benefits in the long run. This next section focuses on strategies and email marketing best practices.

That’s a lot of potential revenue that’s left on the table. The average cart abandonment rate for e-commerce businesses is 70.19%. You can also drive traffic to your store or website by including a link in your SMS campaign to entice people to check out your latest offering.

Introduction to think outside the inbox: email marketing

But if your goal is to generate sales, you’ll probably want to create more product-focused content. After you’ve started building your list, you need to have a clear vision of what your goals are for your email marketing strategy. Once you’ve selected your email marketing software and created an account, it’s time to build up your email list.

• All three are ideal for small businesses or startups looking for cost-effective tools.
• But if your goal is to generate sales, you’ll probably want to create more product-focused content.
• CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports.
• In this chapter I’m going to quickly review five of the top Email Service Providers (ESPs).
• Research reports by reputable industry sources are another great place to get started.

Originally known as ExactTarget, SFMC integrates seamlessly with the core Salesforce CRM through connectors, allowing businesses to synchronize data for a more holistic marketing strategy. With all your audience data in one place, you can create the content they’ll enjoy most. We make it easy to build, launch, and measure integrated campaigns. Whether you’re just starting your business or have already established your brand, we’ve got what you need to create multichannel campaigns that reach your people where they are. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

Small to mid‑sized businesses seeking an all-in-one CRM and communications platform for multichannel campaigns and automation. Brevo is a full-suite text and email marketing software offering email, SMS, WhatsApp, live chat, CRM software, automation, and transactional messaging in one platform. Omnisend is an e-commerce-focused text and email marketing platform enabling email, SMS, and push campaigns with smart workflows and real-time targeting. On top of this, businesses that use email and SMS marketing together also achieve 89% customer retention, which is far beyond what one channel can deliver. An SMS and email marketing platform lets you combine long-form email with instant SMS to reach customers more effectively. This article reviews the best email and SMS marketing software available on the market today to help you make an informed decision.